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Tuesday, 17 October 2017 08:07

Broadcasters get the keys to Red Arrow International's Buying Blind

Ambitious new format created by US producer Kinetic Content and produced by Snowman Productions for TV3 Denmark secures global deals, including Nine in Australia and RTL Netherlands
 
MIPCOM, Cannes, 2017. Red Arrow International has signed a number of international deals for its major new reality format “Buying Blind”, that sees a family put their life savings in the hands of experts to buy them a home – without ever having seen it! 
 
Created by Kinetic Content in the US and produced by Snowman Productions – both Red Arrow Entertainment Group companies, “Buying Blind” has recently proved a smash-hit on TV3 Denmark, boosting the channel’s average share by over 58% for all viewers.
 
This first wave of international sales of the format include Nine Network, who have commissioned the show for Australia, to be produced by Endemol Shine Australia and broadcast next year; a commission from RTL Netherlands, with the search for casting getting underway later this month; and broadcasters in France and Belgium picking up the show. More sales will be announced shortly.
 
Henrik Pabst, Managing Director of Red Arrow International, said: “’Buying Blind’ is exhilarating, emotional, high-stakes television - joining families in one of the most important moments of their lives. The format reinvents a whole genre, and has everything which makes great TV, from reality elements and plenty of drama, to property search and stunning home transformations. We’re delighted that it is selling so well around the world.”
 
Red Arrow International is exhibiting at MIPCOM, stand P4.C10.
 
 
More about “Buying Blind”
 
“Buying Blind” is the radical new reality format that sees a family who can’t decide what house to buy, put their life-savings in the hands of experts to purchase them a home – without ever having seen it!
 
The show starts with the family coming together with a host, and property and interior design experts, to discuss how the problems with their current living situation are affecting their lives. Interviewing the family together and separately, they reveal the conflicts and issues in trying to choose a home, and what kind of dream house they would love.
 
The moment of truth comes when the family must decide whether to grant the experts power of attorney over their life- savings to buy a house on their behalf, or to walk away forever. The experts then start house-hunting, culminating in them putting in an offer, negotiating the price and completing the purchase.
 
Then the family are taken to the property, blindfolded, and their new house is revealed to them for the first time. Disappointment often ensues; it’s not necessarily their dream home! But the experts have a vision of what it all could be, and have kept money in the budget for the renovations.
 
After the renovations, it’s time for the big reveal, as the experts finally show the family their new house, transformed. Will they love their new home and live happily ever after? Or will they hate the house and put it on the market immediately? Find out in the life-changing new format “Buying Blind”.
 
“Buying Blind” is created by Kinetic Content, and produced by Snowman Productions for TV3 (Denmark)
 

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